As the project lead and Creative Director for the Ray-Ban Stories launch at Meta AI, I spearheaded the development of an immersive interactive blog post showcasing the innovative smart glasses. Leading a team of designers, producers, videographers, and animators, we crafted a comprehensive visual narrative that delved into the complex technology behind Ray-Ban Stories.Collaborating with web development teams, we established a new, component-based format for the blog post, enhancing user engagement and understanding.

I oversaw the 3D animation process from conception to completion, ensuring the accurate representation of the product's features. Additionally, we developed a modular storytelling platform for Meta's technology blogs.Through streamlined visual content workflows and the transformation of Meta's online publishing tool into a component-based storytelling engine, we significantly reduced web development costs while improving efficiency.