Meta AI Infrastructure
This overview video encapsulated Meta's ambitious plan to build the next generation of AI infrastructure, featuring their custom AI chip, AI-optimized data center design, and the expansion of their 16,000 GPU supercomputer. A key highlight of this project was our strategic approach to production, maximizing content capture in a single shoot and pre-planning multiple uses for each piece, ultimately optimizing efficiency and resource utilization.
Video
From the same set of interviews, footage and animations leveraged in the overview video, we also created 3 more videos that individually explained each of Meta’s investments in custom silicon, hardware-assisted video processing solutions and research supercomputers. We took a hands-on approach, conducting interviews, writing scripts, directing on set, and managing the post-production process for these video assets.
Photography
During the shoots, we also directed a photographer and videographer in the capture of varied images, b-roll and headshots that were leveraged across the range of visual assets produced for the web, social and blog post.
Editorial & Design
Throughout the process, we worked closely with a team of content editors, web designers and animators to develop a cohesive design system and interactive graphics. We produced several designs, graphics and animations used across the blog, webpages and in social assets.
FROM THIS ONE INVESTMENT.
WE SOURCED CONTENT FOR COUNTLESS DELIVERABLES.
Social links
During the interviews and b-roll shoots, we simultaneously captured content in different social formats and created several unique social clips shared across Meta’s various social platforms.
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