As a creative producer for Meta's News Feed algorithm video, I spearheaded the post-production animation process. Collaborating closely with the team, I played a key role in scripting, storyboarding, and managing the overall approval process.This unique project was entirely animated, providing me with valuable insights into the animation production workflow, including budgeting, scoping, and timing. I particularly enjoyed the challenge of simplifying complex technical concepts into a relatable and digestible narrative that aligned seamlessly with the visuals. The end result was a clear and engaging explanation of the News Feed algorithm's many layers and how they work together to deliver personalized content.